Privacy policy

Last updated: June 23, 2026

Privacy Policy

Bellies & Bums Co. operates this store and website, including all related information, content, features, tools, products and services, in order to provide you with our products, resources, customer support and shopping experience.

Bellies & Bums Co. is powered by Shopify, which enables us to provide our online store and related services to you.

This Privacy Policy explains how Bellies & Bums Co. collects, uses, stores and discloses your personal information when you visit our website, use our services, make a purchase, complete our Fibre Check-In quiz, download a guide, subscribe to our emails, contact us, or otherwise interact with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy applies in relation to the collection, use, storage and disclosure of your personal information.

Please read this Privacy Policy carefully. By using or accessing our website or services, you acknowledge that you have read this Privacy Policy and understand how we collect, use and disclose your information.

Personal information we collect

When we use the term “personal information”, we mean information that identifies you or could reasonably identify you.

Depending on how you interact with Bellies & Bums Co., we may collect the following types of personal information:

  • your name

  • email address

  • phone number

  • billing address

  • shipping address

  • order details

  • payment and transaction details

  • customer account details

  • product preferences

  • marketing preferences

  • customer support enquiries

  • reviews, testimonials or feedback you choose to provide

  • quiz responses submitted through the Fibre Check-In

  • guide download or email sign-up information

  • information about how you use our website, emails and services

  • device information, such as your browser, IP address, device type and website usage data

We do not intentionally ask for sensitive health information through our website or quiz.

Our Fibre Check-In quiz is designed as a general, parent-facing tool to help parents and guardians reflect on everyday fibre intake, repeat foods and family routines. It is not diagnostic, medical or therapeutic advice.

Please do not submit your child’s full name, medical history, diagnosis, symptoms, or other sensitive health information through the Fibre Check-In quiz, website forms or email sign-up forms.

How we collect personal information

We may collect personal information:

  • directly from you when you make a purchase, create an account, contact us, complete a form, subscribe to emails, leave a review, complete the Fibre Check-In quiz or download a guide

  • automatically when you visit our website, through cookies, pixels, analytics tools and similar technologies

  • from Shopify, payment providers, email marketing platforms, quiz/form tools, automation tools, analytics tools and other service providers that help us operate our business

  • from social media platforms or advertising platforms if you interact with our content, ads or social media pages

Fibre Check-In quiz and email sign-ups

When you complete the Fibre Check-In quiz, we may collect your email address and your quiz responses.

We use this information to:

  • provide your quiz result

  • deliver our free guide, Fibre Without the Food Fight

  • send helpful follow-up emails related to fibre, repeat foods, everyday digestive wellbeing and Keep It Moving

  • understand what parents and families may need support with

  • improve our content, products, website and customer experience

Our quiz and email workflow may involve third-party service providers, including Tally, Zapier and Omnisend.

Tally may collect and store your quiz responses and email address when you complete the Fibre Check-In.

Zapier may transfer information between Tally and Omnisend so that your quiz result, guide delivery and email follow-up can work correctly.

Omnisend may store your email address, marketing preferences, tags, segments and email engagement information so that we can send you the guide and follow-up emails.

You can unsubscribe from marketing emails at any time by using the unsubscribe link in any marketing email we send.

How we use your personal information

We may use your personal information to:

  • operate our website and online store

  • process and fulfil orders

  • process payments

  • arrange shipping and delivery

  • provide customer support

  • respond to enquiries

  • manage returns, refunds and our 30-Day Family Promise

  • provide quiz results and guide downloads

  • send transactional emails, such as order confirmations and shipping updates

  • send marketing emails where you have subscribed or where otherwise permitted by law

  • personalise and improve your experience with Bellies & Bums Co.

  • improve our website, products, content, quiz, emails and customer experience

  • request or display reviews, feedback or testimonials where appropriate

  • detect, prevent or respond to fraud, security issues or misuse of our website

  • comply with legal obligations

  • enforce our Terms of Service and other policies

Marketing communications

If you subscribe to our emails, complete the Fibre Check-In quiz, download a guide, make a purchase, or otherwise opt in to receive communications from us, we may send you emails about Bellies & Bums Co., Keep It Moving, fibre education, repeat foods, family routines, product updates, offers and helpful resources.

You can unsubscribe at any time using the unsubscribe link in our emails.

If you unsubscribe from marketing emails, we may still send you non-marketing emails, such as order confirmations, shipping updates, customer service replies, refund information or legally required notices.

Cookies, analytics and advertising

We may use cookies, pixels, analytics tools and similar technologies to understand how people use our website, improve our services, remember preferences, measure marketing performance and support advertising.

These tools may collect information such as your IP address, device type, browser type, pages visited, links clicked, products viewed, cart activity and interactions with our website or emails.

We may use tools provided by Shopify, Google, Meta, Pinterest or other platforms to help us understand website traffic, improve our content and advertising, or show relevant ads.

You can usually adjust your browser settings to refuse or remove cookies, although some website features may not work properly if cookies are disabled.

How we disclose personal information

We may disclose your personal information to trusted third parties who help us operate Bellies & Bums Co., including:

  • Shopify, which hosts and powers our online store

  • payment providers, such as Shopify Payments, PayPal, Shop Pay, Google Pay or other payment processors

  • Tally, for quiz and form submissions

  • Zapier, for workflow automation between tools

  • Omnisend, for email marketing, guide delivery and customer communication

  • shipping and delivery providers, such as Australia Post, couriers or fulfilment partners

  • analytics, advertising and marketing platforms, such as Google, Meta or Pinterest, where used

  • customer support, IT, website, accounting, legal or business service providers

  • government, regulatory or law enforcement bodies where required or permitted by law

  • another party in connection with a business sale, merger, restructure, financing or transfer of business assets

We only share personal information where reasonably necessary for our business operations, customer service, legal obligations, marketing activities or other purposes described in this Privacy Policy.

Relationship with Shopify

Our store is hosted by Shopify.

Shopify collects and processes personal information about your access to and use of our store in order to provide and improve the services it offers to us and to you.

Information you submit through our website may be transmitted to and shared with Shopify and third parties that may be located in countries outside Australia.

Shopify may also process personal information collected through your interactions with our store, other merchants and Shopify services.

To learn more about how Shopify handles personal information, you can review Shopify’s own privacy policy and privacy resources.

Third-party websites and links

Our website, emails or social media may contain links to third-party websites, platforms, apps or services.

If you click a link to a third-party website or service, you should review that third party’s privacy policy and terms.

We are not responsible for the privacy practices, security, content or accuracy of third-party websites or platforms that we do not control.

Children’s information

Bellies & Bums Co. is a brand for parents and families, but our website, store, quiz and email sign-ups are intended to be used by adults, parents and legal guardians.

We do not knowingly collect personal information directly from children.

The Fibre Check-In quiz is intended to be completed by a parent or legal guardian. It is designed to ask general questions about food routines, repeat foods and fibre intake. It is not intended to collect children’s names, medical details, diagnoses, symptoms or sensitive health information.

If you are a parent or guardian and believe your child has provided personal information to us directly, please contact us at team@belliesandbumsco.com and we will take reasonable steps to delete it.

If you provide information about your child while communicating with us, please only share what is reasonably necessary for us to respond to your enquiry.

Security of your information

We take reasonable steps to protect the personal information we hold from misuse, interference, loss, unauthorised access, modification or disclosure.

However, no method of transmission over the internet or method of electronic storage is completely secure. We cannot guarantee perfect security.

Please do not send sensitive or confidential information to us through unsecured channels.

How long we keep your information

We keep personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide our services, fulfil orders, maintain business records, comply with legal obligations, resolve disputes, enforce our policies and manage customer relationships.

For example:

  • order and transaction information may be kept for accounting, tax, legal and business record purposes

  • email subscriber information may be kept until you unsubscribe or ask us to delete it, subject to our legal obligations

  • quiz responses may be kept to provide your result, deliver your guide, improve our content and support our email workflow

  • customer support enquiries may be kept so we can respond properly and maintain accurate records

When personal information is no longer needed, we will take reasonable steps to delete, destroy or de-identify it.

International transfers

Some of our service providers may store or process personal information outside Australia.

This may include providers such as Shopify, Tally, Zapier, Omnisend, Google, Meta, Pinterest, payment processors, cloud storage providers or other business tools we use.

By using our website, completing the Fibre Check-In quiz, subscribing to emails, making a purchase or otherwise interacting with us, you understand that your personal information may be transferred to, stored or processed in countries outside Australia.

Where required, we take reasonable steps to ensure overseas service providers handle personal information in a way that is consistent with applicable privacy laws.

Your rights and choices

Depending on where you live and the laws that apply, you may have rights to:

  • request access to personal information we hold about you

  • ask us to correct inaccurate or incomplete personal information

  • ask us to delete personal information we hold about you

  • unsubscribe from marketing communications

  • ask questions or make a complaint about how we handle your personal information

To exercise these rights, please contact us at team@belliesandbumsco.com.

We may need to verify your identity before responding to certain requests.

Some requests may be subject to legal, business, security or record-keeping requirements.

Managing email preferences

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in any marketing email we send.

If you unsubscribe from marketing emails, you may still receive transactional or service-related emails, such as order confirmations, shipping updates, refund information or customer service replies.

Complaints

If you have a concern or complaint about how we handle your personal information, please contact us first at team@belliesandbumsco.com so we can try to resolve it.

Please include your name, contact details and a brief description of your concern.

If you are not satisfied with our response, you may be able to contact the Office of the Australian Information Commissioner or your local privacy regulator.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, website, service providers, business operations, legal requirements or other reasons.

When we update this Privacy Policy, we will post the revised version on our website and update the “Last updated” date at the top of this page.

Your continued use of our website or services after changes are posted means you acknowledge the updated Privacy Policy.

Contact us

If you have any questions about this Privacy Policy, how we handle personal information, or if you would like to exercise any privacy rights available to you, please contact us at:

Bellies & Bums Co.
team@belliesandbumsco.com